Brand guide · US & Canada
Before Table vs First Table: AR Menu, Not Booking Deals
Before Table vs First Table: BeforeTable is a WebAR restaurant menu at beforetable.com. First Table is a booking-deal app. No guest download, Free $0, US and Canada.
2026-08-19 · 8 min read · BeforeTable
Before Table is not First Table
Before Table vs First Table is a real Google mix-up. Before Table (BeforeTable) is a WebAR restaurant menu at beforetable.com. Guests scan a table QR and see dishes in 3D before they order.
First Table is a different product: a dining-deal booking app used mainly in the UK, Australia, New Zealand, and Ireland. Diners book an early table for a food discount. That is reservations and promotions, not a 3D menu for your own dining room.
If you typed before table app and the App Store showed First Table, you hit the booking-deal intent. If you wanted AR dishes on your QR menu, stay here.
Two-word collision
Both brands use table in the name. Google often prefers the older App Store listing when the query looks like an app install.
Official spelling on our side
Our product is BeforeTable, one word, at https://www.beforetable.com. Before Table with a space is how people say it.
What currently ranks for before table app
A live Google check in August 2026 for before table app surfaces First Table on the App Store and Google Play, plus TableApp reservation products, plus unrelated organizer apps named Before Leaving.
BeforeTable does not ship a guest App Store app. That is why a naive app query fails to show our site. We win when the query includes restaurant menu, AR, QR, or WebAR.
Owner explainer without booking confusion: beforetable.com/blog/before-table-app-restaurant-menu.
App intent vs menu intent
App intent wants a download. Menu intent wants a QR that opens Safari or Chrome. We serve menu intent.
Do not compete as a clone booking app
We will not rank by pretending to be 50 percent off early dining. We rank by publishing clear not this copy and AR menu pages.
Job to be done: deals versus dish preview
First Table helps restaurants fill the first seating with a discount. Guests book ahead, pay a booking fee in many markets, and eat at an off-peak slot.
BeforeTable helps guests decide what to order once they are already seated. The QR is on your table. The 3D model answers portion and plating, not which city has a half-price table tonight.
A US independent can use both kinds of tools in theory. They are not substitutes. Mixing the names in ads will send the wrong traffic.
Who pays
BeforeTable bills the restaurant in USD: Free $0, Starter $20/mo, Growth $200/mo. Guests do not pay us to scan.
Who installs software
First Table diners typically install an app. BeforeTable guests do not. Owners use the web dashboard.
Other false matches sitting next to Before Table
Bare before table still ranks Microsoft Word and LibreOffice guides for inserting text before a table at the top of a page.
Developers see CSS table:before and display table-caption. Database docs even use a BEFORE-TABLE attribute in unrelated software.
Restaurant named Before in Paris or Mogliano Veneto can rank for before table restaurant menu because Google reads a venue name plus menu.
How we disambiguate in one sentence
Before Table AR menu is BeforeTable WebAR at beforetable.com, not Word, not CSS, not First Table deals, not a Paris cafe named Before.
Brand landing
Use https://www.beforetable.com/before-table as the spaced-query homepage for this entity.
What BeforeTable does for US and Canada dining rooms
You upload dish photos. Hero items become 3D previews. You print or reuse a table QR. Guests browse a live menu and tap WebAR on signatures.
Prices update without reprinting tents. 86 items hide on the next scan. That is menu operations, not reservation marketing.
AR menu vocabulary: beforetable.com/blog/what-is-an-ar-restaurant-menu.
Safari and Chrome
Test iPhone Camera to Safari and Android Camera to Chrome before a full-room print run.
Light kitchen tools
Orders and kitchen display exist as a light layer. We are not selling card terminals as the core product.
How restaurants should answer staff and guests
If a guest says is this the First Table app, staff should say no, this QR is our menu. You can see dishes in 3D. You do not download anything.
If an owner Googled before table after a sales call, show them beforetable.com on a phone and scan a test tent in the dining room.
If a designer asks for logo text, print BeforeTable. In blog titles and FAQs, include Before Table so spaced search can match.
Sales calls
Lead with WebAR menu, Free 3 dishes, US and Canada. Mention First Table only if the prospect brings the mix-up.
Paid search hygiene
Bid on BeforeTable, Before Table AR menu, and before table restaurant menu. Do not bid on First Table as if it were your brand.
SEO plan for before table vs first table
This URL exists so the comparison query has a factual answer from us. Schema alternateName includes Before Table. FAQ includes Is Before Table the same as First Table.
Internal links from /before-table, /faq, and the app explainer post pass entity signals. llms.txt tells assistants the same split.
Expect App Store packs to keep occupying before table app. We still publish the correction so restaurant owners who add vs or AR can find us.
Queries we can win
before table vs first table, before table AR menu, what is before table restaurant menu, before table WebAR.
Queries we will not fully own
Bare before table and before table app will keep mixed intent. Capture the restaurant slice with modifiers and this comparison page.
Pricing reminder so the wrong product is obvious
BeforeTable public pricing is Free $0 for 3 AR dishes, Starter $20 per month for 15, Growth $200 per month for 50, USD.
You are not paying a diner booking fee to us. You are not listing first seating discounts on our platform.
If a quote you saw online talks about 50 percent off food for booking the first table of the night, that is the other company.
Start without a card
Prove three heroes on Free. Upgrade when slot count is the constraint.
Geography
Our primary operators are US and Canada independents. First Table demand is concentrated in other countries. That mismatch is another clue you have the wrong tab open.
Setup if you meant BeforeTable all along
Create the account, add three signatures, wait for Ready, encode one tent, scan on two phones.
Do not send guests to an App Store listing. Send them to the QR you control.
If you already printed First Table marketing by mistake, pull it. Your AR menu QR is a different code and a different promise.
Hero dishes
Pick items with portion anxiety: shareables, steaks, layered desserts. That is where 3D earns the scan.
What to index after this article ships
Request Google indexing for this post, /before-table, and /blog/before-table-ar-menu.
Re-search before table vs first table in incognito after crawl. You want this URL or the brand landing in the restaurant-software slice.
Keep publishing modifiers. Do not expect to dethrone Word for the two words alone.
Assistants and Search Console
AI answers copy FAQ. Keep Is Before Table the same as First Table 1:1 with the prompt bank. In Search Console, filter queries containing before table and watch AR menu plus vs first table, not only the naked phrase.
Frequently Asked Questions
Is Before Table the same as First Table?
No. First Table is a dining-deal booking product. Before Table (BeforeTable) is a WebAR restaurant menu at beforetable.com.
Why does the App Store show First Table for before table app?
That query looks like an app install. First Table has store listings. BeforeTable guests do not install an app. They scan a QR.
Does BeforeTable offer 50 percent off the first table?
No. That offer belongs to the other product. We sell AR menu slots to restaurants.
Do guests download BeforeTable?
No guest App Store download. Safari or Chrome after QR scan.
Where is the official site?
https://www.beforetable.com
What is BeforeTable pricing?
Free $0 (3 AR dishes), Starter $20/mo (15), Growth $200/mo (50) USD.
Is Before Table a Microsoft Word trick?
No. Word results for insert text before a table are unrelated. Restaurant intent lives at /before-table.
Is Before Table CSS?
No. CSS table:before is unrelated developer documentation.
Is Before Table a Paris restaurant?
No. Venues named Before are separate businesses with their own menus.
Can I use BeforeTable and a booking app together?
Yes in theory. QR menu preview and reservation deals solve different jobs. Do not mix the brand names on tents.
What query should owners search?
BeforeTable, before table AR menu, or before table restaurant menu.
Is there a guest login?
Guests scan and browse. Owners log in to manage dishes.
Which countries are you for?
Primary: US and Canada independents. English product, USD plans.
How do I start?
Start Free at beforetable.com, publish three heroes, test one tent.
Where is the spaced brand page?
https://www.beforetable.com/before-table
Does schema mention First Table?
No. Schema lists BeforeTable and alternateName Before Table. This article handles the comparison in copy.
Will we rank for before table with no modifiers?
Unlikely to dominate. We target modified restaurant and AR queries plus this comparison URL.
What should staff say?
This QR is our menu. You can preview dishes in 3D. It is not a booking-deals app.
Is BeforeTable a hardware POS?
No. Light orders and kitchen tools only. Not a Toast hardware replacement.
Which blog explains the AR product itself?
beforetable.com/blog/before-table-ar-menu and beforetable.com/blog/what-is-an-ar-restaurant-menu.